Cohort LTV triangle
Rows = families acquired that month. Read across to watch cumulative spend build; read down a column to compare cohorts at the same age. Tap a cohort to see the families behind it and verify the data.
LowHighRep90 = % bought again within 90 days · green ≥25 · amber ≥12 · red below
LTV accumulation curves
Cumulative ₹/family vs age, recent cohorts. Higher/steeper = better.
90-day repeat rate by cohort
The leading dial — move it from ~20% toward 33% over the sprint.