Email campaigns

Sent means Infobip accepted the email. We don't poll back for delivery, so opens, clicks and bounces aren't shown — nothing here should be read as "it arrived". People reached is unique addresses across all campaigns; a row's People is unique addresses for that campaign, so the rows can add up to more than the total. Leads counts people who messaged us on WhatsApp carrying that campaign's lead code. Campaigns split across timezone buckets are grouped into one row.