Organic Quality Live

Leads from in-house lead codes (read the format ↗ · mint one under Generate code — reels, stories, bio links). The only organic-attribution signal we have. No ROAS — organic spend is ₹0, so we rank by volume, conversion and revenue. Numbers are a floor: a code only lands if the parent sends the pre-filled WhatsApp message unedited (no ctwa_clid safety net). Real organic is higher. Attribution: a lead is credited to its content if it carries the code and arrived within 900 days of the content date; revenue counts only enrollments on/after that date.