Assign work to the team and see who has what — four stages (Open, In progress, In review, Closed), oldest first, with a note required whenever work changes hands. Close anything from any stage for cleanup; nothing is deleted.
Everyone · LiveEvery link the team needs in one searchable place — internal tools and external logins (Meta, Kommo, Trello, Sheets, GCS). Search by name, description, URL or tag. Scoped to your department. Remember only this one link.
Everyone · LiveWhat we shipped to the team tools, and when — each release has its own shareable link and a one-tap "Copy for WhatsApp". Check what's new before you ask "did this change?".
Everyone · LiveEvery recorded class in one place — search by class, teacher, student or batch, jump to the newest, and watch inline with attendance, roster and download. Read-only.
Ops · LiveRevenue, enrollments, leads & conversion at every horizon (7/30/90/365d) with last-year side by side. Country & class mix, daily trend, and this-month pace vs last year.
Sales · LiveRevenue & enrolments at four zoom levels on one page — today, this month, this quarter, this year — each judged fairly against the same point of the previous period and last year. Tap a year, quarter or month to drill down. Replaces the Daily / Monthly / Quarterly / Yearly Retool tabs.
Sales · LiveSales-rep effectiveness — enrollments, revenue, avg deal and commission (2.5% above ₹3L/mo, resets on the 1st) per rep, by window. Tap a rep for month history, country & level mix, and recent deals.
Sales · LiveWhere the money goes — drill Department → sub-department → vendor, month on month and as % of revenue. P&L trajectory, profit-margin trend, and biggest movers. Window by last month / this FY / last FY.
Finance · LiveThe statutory-format P&L for any Indian FY, rebuilt from the bank ledger — Sales, Purchases, Direct & Indirect Expenses, Nett Profit. Every line opens the transactions behind it, so an accountant's figure can be checked instead of believed.
Finance · LiveWhat a parent pays, in their own currency, for every class we sell — and whether we have a batch to put them in. Pick the country once, then search. Tap a price to copy it for WhatsApp.
Sales · LivePaste a parent's raw enrollment form — AI fills every field and derives state from the city/zip, checks the batch is open and the Kommo lead matches, and creates the enrollment in one click with a copyable parent welcome.
Sales · LiveEvery organic post ends up with its public URL saved. One asset fans out to Instagram, YouTube and the Business Profile, each with its own copy and its own state — and a channel only closes when the link is captured or there is a written reason it was skipped.
Marketing · LiveReview, approve and reuse every video and image in the catalogue. Frame-anchored comments, version threads, AI verdicts with soundbite timecodes, and a consent gate so nothing reaches a paid ad without recorded permission.
Marketing · LiveWork a live calling queue — who to ring, why, what to say, and one tap to log the outcome. Filter by call type, level, class and how far back to look. Queues are computed live, so nothing waits on an overnight job.
Success · LiveEvery student at each hula-hoop level, who's ready to push to the next level, and their broadcast & batch history.
Sales · LiveMonthly acquisition cohorts and how much each is worth over time — the honest read on whether ARPU/repeat is climbing. Tap a cohort to verify the families behind it.
Growth · LiveEvery batch's revenue minus its (allocated) teacher cost, and each teacher's P&L — filter by batches finished in the last 7/30/60/90/120 days. Tap any row for the revenue breakdown, cost calc and payment ledger.
Finance · LiveThe pre-enrolment pipeline by stage and freshness — what sales should work today vs the dormant overhang, conversion, channel/adset attribution and stuck-lead action queues.
Sales · LiveEvery Meta ad scored — KILL / SCALE / FIX verdicts, ghost-click %, CPL, fatigue, geo ROAS. Drill campaign → ad set → ad. Refreshed daily.
Marketing · LiveOne-screen country × window read for screenshotting — Actual & Predicted ROAS, CPL, spend and leads for every country across Yesterday / 7-Day / 30-Day, with 14-day CPL & ROAS trend sparklines.
Marketing · LiveEvery enrolment booked Yesterday / 7-Day / 30-Day / 90-Day, walked back to its lead and its ad clicks — last-touch ad, spend in window, ROAS on the enrolment-date basis, plus which sales no dashboard can attribute and why.
Marketing · LiveEvery email we send parents — how far each campaign has got, whether it is still sending, and how many WhatsApp leads came back from it.
Marketing · LiveEvery WhatsApp broadcast in one place — what each one made, which message is winning, and what to do next. Filter by 1/7/30/120 days.
Marketing · LiveEvery approved WhatsApp template — how often each one is sent (yesterday / 7 / 30 / 90 days), its reply rate, joins and revenue. See which messages work and which are idle.
Marketing · LiveDid today's WhatsApp sends actually work? One IST day at a time — what fired, what Meta rejected and why, who got messaged twice, and what it cost. Checks every template and every broadcast, so a broken run cannot hide inside a healthy daily average.
Marketing · LiveReview queue for AI-proposed WhatsApp messages — see each exactly as parents will, then approve or reject with a reason. Approved ones go to Meta via the template skill.
Marketing · LiveLeads from in-house source codes (reels, stories, bio links) — volume, conversion and revenue for the zero-spend channel. No ROAS; ranks by what converts.
Marketing · LiveThe always-live decision surface for batch ops — coverage vs live demand (who's asking, from InterestTracker), the 6-week runway, teacher load, and a ranked action queue: what to consolidate, assign, cancel or create. Tap any class, cell, teacher or batch to drill in.
Ops · LiveOne batch, by id: its record, every session, every child with a contact number, and the changes — start date, status, meeting room, add or delete sessions, move children to another batch. The ihub replacement for Retool's Search By Id screen.
Ops · LiveOne shareable image per class — every open future batch grouped by schedule, with live seats-left. Export PNGs for WhatsApp broadcast, status & ads.
Marketing · LiveEvery paid enrollment in one window — count, revenue, and the breakdown by country, class, agent and source. Recent enrollments as a traceable ledger back to each lead.
Sales · LiveWhat's wrong with our enrolment records and who should fix it — sorted by what's worth doing today. Pick a problem, see the families it affects, open a task.
Data Quality · LiveEvery monthly-cycle student (Dance / Drawing / Sketching, 8-session block) with their computed cycle — when to send the payment reminder (the 2nd-last session), and a toggle to stop reminders for families not continuing. Combo-funded ₹1 enrolments flagged.
Sales · LiveThe month's revenue target vs actuals by country — revenue, leads, enrolments and ad spend/ROAS, expected-so-far vs achieved, with a runway projection and the old-customer cohort engine. Tap any row to drill in.
Growth · LiveReports, broadcasts and ops views will be added here as hub pages.
Soon